Vision & Mission
"To Empower people globally with delicious, fun vegan food choices that enhance their lives and are better for our planet."
We move towards our Vision through our Mission, researching, formulating and partnering to:
Provide delicious and fun vegan, plant-based foods assisting our customers to reduce their dependence on animal products whilst increasing eating enjoyment.
Why? Because delicious, fun, vegan, plant-based foods we can reduce our dependence on animal products for a positive sustainable future.
THE LORD'S STORY
The idea behind Lord of the Fries began over late night snack excursions early in 2004. Mandy (Toronto) and Mark (Melbourne) met while living in Taiwan (Tainan). Their love for fries drew them closer, and their disdain for nasty frozen chemical fries inspired them to create the perfect fry.
They wanted fresh potatoes, thick but not too thick, crispy but not too crunchy, delicious and saucy, the mission began. It was the beginning of a vegetarian fast food revolution.
Landing in Melbourne in August, 2004, they decided to take the best fries you will ever try to the people! What better way than a mobile chip van now all they needed was a name. This is where Sam (Mark’s brother) comes sizzling into the story. Being a creative wiz, he crowned the venture LORD OF THE FRIES.
Viva la Lord
Finally a fry that was NOT drowned in beef tallow and juiced up with gluten; NOT cooked in the cheapest oil money can buy; NOT smothered in watered down tomato sauce and sitting in a bain-marie since the beginning of time.
Late 2005, they got a permanent locale in the heart of Melbourne… Now Lord Of The Fries have several locations and are continuing to spread their wings.